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Lauren

Morris

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About Me

About Me

Hello, and welcome to my site! My name is Lauren Morris, but if you’re on this site, you already know that.

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I graduated from Indiana University in May 2016. Since then, I have had the opportunity to work in various industries, touching multiple brands and sports divisions.
 

Some of my favorite things outside of work include pottery, to-do lists, and being creative—whether that be photography, videography, watercolor, or drawing; a day on the lake; witnessing the sun break over the horizon during sunrise; celebrating when the underdog wins; enjoying when my Dippin’ Dots have melted just the perfect amount; and driving with the windows down to the perfect song, just to name a few.

 

I’m passionate about writing, pottery, being kind to one another, giving back, and traveling. The world is far too beautiful to stay in one corner forever.

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While I’ve been in this field for eight years, there’s always more to learn, and that excites me for the future.

Work Experience

Work Experience

MKTG

Senior Manager, Social & Influencer Marketing 

July 2023 - Present 

  • Lead end-to-end social strategy and influencer campaigns, including strategy, creative development, editorial calendar management, campaign execution, and reporting.

  • Across various clients, manage a budget of 3.35M

  • Olympic paid influencer campaign garnered 6.1M impressions and 2.5M engagements.

  • Created a campaign that increased leads by 258.9% YoY

  • Partner with sponsorship/consulting teams to guide extension to social as well as production and creative teams to develop ideas and help them see it through to execution.

  • Help achieve team revenue targets by organically growing existing client engagements, and leading new business opportunities and pitches.

Quility Insurance 

Brand Marketing Specialist 

January 2021 - July 2023

  • Created, strategized and implemented omni-channel brand marketing and DTC campaigns for various life insurance products.

  • Rebranded and launched a new website that drove a 12% increase in leads.

  • Researched, selected and lead three top tier brand partnerships with a budget of $400k.

  • Directed our internal media team while managing a $900k budget.

  • Planned and executed a mascot announcement generating 7.781 million impressions in the first month.

  • Increased our brand mentions by 290% from 2021 to 2022.

  • Increased social media following by 256%

  • Quarterly presentations to senior leadership.

  • Oversee multiple program timelines, ensuring management of expectations by all and communicate frequently with all vested parties internally and externally.

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GMR Marketing 

Account Executive, Olympic Operations and Hospitality - P&G 

January 2020 - May 2020 

  • Oversaw the planning and execution of P&G's Hosted Influencer Program for Tokyo 2020

  • Coordinated and lead all deliverables through internal support groups associated with various programs (Creative, Digital, Social, Staffing, Logistics, Production, etc.)

  • Created collateral that was distributed to the seven countries involved in our program

  • Oversaw program timeline, ensured management of expectations by all, and communicated frequently with all vested parties internally and externally.

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GMR Marketing 

Account Coordinator - Humana 

June 2019 -  January 2020

  • Led and owned two (2) grassroots marketing partnerships (USA Today Storytellers and AMC Movie Theatres)

  • Owned and managed communication between the client and their partners at USA Today and AMC Theatres on a daily basis 

  • Ongoing meeting agenda management with the client for status meetings and ideation

  • Collaborated with GMR support services in procurement, staffing, travel, digital, and creative 

  • Created and distributed weekly and monthly program recaps with insights and recommendations

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USA Storytellers Partnership 

  • Led, coordinated and managed staffing 20 U.S markets which include Humana representatives and GMR hired field staff 

  • Led and coordinated staffing, training, event manual creation and distribution, and shipping for 49 events from July-December

  • Coordinated and communicated with each of the markets prior to each show, connected Humana agents to USA Today on-site staff, and managed expectations for each event

  • Created and distributed weekly and monthly recaps with lead generation information

 

AMC Theatres Partnership 

  • Marketed the free movie screening to sixteen (16) senior communities in the Las Vegas area

  • Developed and managed the RSVP process for the Las Vegas and Tampa markets 

  • Created and distributed weekly recaps with lead generation information, insights and recommendations for the roll-out in 2020

GMR Marketing

Social Media Account Coordinator 

June 2017 - June 2019 

Team Lowe's Racing - June 2017 thru Nov. 2018 

  • Generated 67.4 million impressions, 3.08 million engagements with 605k followers. 

  • Created an engaged community on all TLR platforms with Team Lowe's Racing, Jimmie Johnson, and NASCAR fans. 

  • Created and distributed content calendars to Jimmie Johnson and Hendrick Motorsports for various programs throughout the year. 

  • Provided real-time race updates.

  • Ideated, organized, and executed the Lowe's Patriotic Program that ran during the 2018 Coca Cola 600 at Charlotte Motor Speedway.

  • Provided social listening to the client. 

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Rakuten All-Star Game - Jan. 2019 thru Feb. 2019 

  • Generated 6.57 million impressions, 108k engagements with 88.5k followers on Rakuten's social platforms (Instagram, Facebook, Twitter). 

  • Content calendar creation for the All-Star Game Weekend for Rakuten and three influencers (Muggsy Bogues, Elena Delle Donne, and Candace Parker)

  • Captured and delivered content to Muggsy, Elena, and Candace's social media coordinators

  • Generated 2.27 million impressions and 18,230 engagements on the influencer's content

  • Provided on-the-ground coverage all weekend from the Rakuten activation space

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REV Group, Inc. - Mar. 2019 thru Present 

  • Content calendar creation for REV Group, Inc. leading up to the REV Group Inc Grand Prix at Road America

  • Wrote copy for all of the partners involved - Team Penske, Road America, and IndyCar driver, Josef Newgarden.

Client Roster 

  • Lowe's

  • Jimmie Johnson

  • Hendrick Motorsports

  • REV Group, Inc. 

  • Exxonmobil

  • P&G

  • FedEx

  • Capital One

  • Penske Motorsports 

  • Road America

  • Ally

  • Toyota Motor North America

  • Humana 

  • Rakuten 

  • Johnsonville 

Education

Education

2016

Indiana University 

Bachelor of Journalism with a concentration in Public Relations and Advertising and a specialization in Communications and Culture. 

Spring 2015

University of Wollongong, New South Wales, Australia

In the spring of 2015, I got the opportunity to study abroad at the University of Wollongong in New South Wales, Australia. While there I was able to travel across Australia as well as New Zealand and Fiji. 

Contact Me

Contact Me

LaurenEMorris4@gmail.com
513.967.2158

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