Dear Media
In Q2 of 2023, Quility dipped our toes in the podcast space for the first time with Dear Media. Through this partnership, we created multiple podcast ads with Good Guys, Raising Good Humans and Work Party. We also created a dedicated landing page to welcome listeners and teach them more about life insurance and Quility.
The Financial Diet
For National Insurance Awareness Day, Quility partnered with The Financial Diet and Kimberly Bonline. This partnership consisted of a reel filmed by Kimberly that showed up on both The Financial Diet's and Quility's Instagram.
The Finance Bar
In Q2 of 2023, Quility partnered with The Finance Bar. As a brand we know everyone's life insurance comes in all shapes and sizes. We partnered with The Finance Bar to speak to finance savvy followers about life insurance at every stage.
Forbes
In the fall of 2022, Quility partnered with Forbes. Through this partnership, we were able to place Quility Insurance as thought leaders in the insurtech space. This partnership consisted of three BrandVoice articles, display ads, and two tweets from the Forbes account.
Total Brand Impressions
348,464
Pageviews from search
(700-950 benchmark)
1,593
CTR
(0.12% benchmark)
0.36%
theSkimm
Our goal of collaborating with theSkimm was to generate awareness by highlighting different life stages to get people thinking about insurance while educating consumers on how to protect the people & things they care about (i.e. getting married, becoming a parent, buying a home). Our partnership included a native article, a Q&A Instagram story with one of our our founders, Meredith Ellison, a sourcing IG story for the Q&A, an in-feed Instagram post, display ads, two Skimm Money newsletter features and a Skimm Picks feature.
Impressions
9.784M
CTR
(0.12-0.2% benchmark)
.57%
Native Article Impressions
10.9K
Baby Chick
By partnering with Baby Chick, Quility was able to spread brand awareness and educate their consumers on how easy it is to purchase life insurance online, and how important it is to plan for the unexpected. Our partnership included a native article, a social post on Baby Chick's Instagram in collaboration with Quility insurance, a reel on Baby Chick's Instagram, and a poll within their native articles.
Reel Views
19.4k
Impressions
30,269
Clicks from the reel
to Quility's website
1,842
Rakuten
For the 2019 All-Star Game Rakuten wanted to work with well-known players and local celebrities. Over the course of a three-day activation, Rakuten brought in three different influencers including Muggsy Bogues, Candace Parker, and Elena Delle Donne. While at the activation, they competed in the #SplashForCash event. In the two hour time span they were there, fans would try to beat the score that each influencer set at the beginning of their time slot.
From pre-event to post-event, I created the copy and captured content that each influencer pushed out on their social channels.
