Quility Insurance
January 2021- Present
Throughout my time with Quility Insurance, I've directed the strategy and implementation on our social media channels. Over the past two years we've changed our outlet strategy to the following: Instagram and Facebook is our main focus for brand marketing and grabbing the attention of consumers. LinkedIn and Twitter house our company news, awards we've won, and company announcements. YouTube is where you can find our Quigley commercials, videos about our impact initiatives, and behind the brand videos.
Team Lowe's Racing
June 2017 - December 2018
Lowe's tapped into GMR to handle all of their social content for their NASCAR partnership. Throughout the 2017 and 2018 season, I wrote copy for Team Lowe's Racing social channels, as well as collaborated with Jimmie Johnson and Hendrick Motorsports.
In addition to coverage including practice, qualifying, and race play-by-plays and behind the scenes, we developed custom, highly shareable graphics for key events throughout each season. Over the years GMR collaborated with NASCAR Productions to produce videos around paint scheme reveals, hype videos, Lowe's patriotic program, and much more.
18 Day Countdown
Ironically, the final race of the 18-year partnership between Lowe's and Jimmie Johnson fell on November 18th. To commemorate all that they've accomplished together we did an 18-day countdown on Instagram Stories, sharing a favorite moment every day.
January - February 2019
Rakuten
For the 2019 All-Star Game in Charlotte, NC, Rakuten activated at the NBA Shootout. Leading up to and throughout the event, I created copy that was pushed out on Rakuten Instagram, Facebook, and Twitter accounts, as well as our three influencers, Muggsy Bogues, Candace Parker, and Elena Delle Donne.
REV Group, Inc.
REV Group, Inc. is the title sponsor for the IndyCar Series race at Road America on June 23rd, 2019. To help drum up awareness, attendance, and sweepstakes entries, I created a content calendar leading up to and throughout the event. I also wrote copy for their partners, Road America, Team Penske, and Josef Newgarden.
April - June 2019
REV Group, Inc.
Road America
Team Penske
Josef Newgarden
April - March 2019
Lincoln Financial
Lincoln Financial tapped into GMR to help with their Lincoln Finatic Twitter account. The Twitter account provides behind-the-scenes Philadelphia Eagles content and opportunities to win autographs, tickets, merchandise, and more. You can find them at @LincolnFinatic.
Eagles Autism Challenge
Wrote copy for the Lincoln Finatic Twitter account and Eagles Wide Reciever, Mack Hollins, leading up to and following the #EaglesAustismChallenge.
Naming Rights Extension
Wrote copy for Lincoln Finatic Twitter account and the Philadelphia Eagles for the naming rights extension announcement.
