MKTG
Senior Manager, Social & Influencer Marketing
In the Senior Manager role I've been able to work with multiple amazing clients including Ally, Toyota Motor North America, FedEx, and many others. Within those companies I was able to touch NASCAR, the Olympics & Paralympics, NBA, NFL, UEFA and Champions League, USGA and the PGA as well as college athletics. Throughout those programs I lead end-to-end social strategy and influencer campaigns, including strategy, creative development, editorial calendar management, campaign execution, and reporting.
Outside of my daily clients, I help achieve team revenue targets by organically growing existing client engagements, and leading new business opportunities and pitches.
To see my work social strategy work with Ally Racing, please visit their social channels - Instagram, Facebook, X.
To see my work with Toyota, specifically around our influencer program with Bru on the radio and our Team Toyota athelete's please click the below links:
Quility Insurance
Brand Marketing Specialist
Symmetry Financial Group and Asurea Insurance Services combined to form Quility with a shared mission to offer customized and affordable products and to give back to our communities on a larger scale. Quility is a digital platform that helps clients secure the best life insurance coverage at the best price.
In the Brand Marketing Specialist role, I lead omni-channel marketing campaigns for various products, optimized our social media strategy, grew our digital partnerships, managed our brand reputation, contributed to client communication via email campaigns, and provide corporate publicity support. While at Quility, I've increased our brand mentions by 290% from 2021 to 2022, increased Quility's social media following by 256% and launched their mascot, Quigley which generated 7.781 million impressions in the first month through paid social and our CTV/OTT campaign. To view Quigley's commercials, please visit Quility's YouTube channel.
To view the work I've done on social media, please visit Quility's Instagram, Facebook, LinkedIn or Twitter.
Proctor & Gamble
Olympic Operations and Hospitality
P&G is one of the top sponsors for the Tokyo 2020 Olympic Games. My program was the Hosted Influencer Program, which is exactly what it sounds like - hosting social media influencers on-the-ground at the Olympic Games. I was in charge of all the logistics behind bringing 57 influencers and their guests from seven different countries to Tokyo. My main responsibilities included travel logistics, hotel arrangements, schedules, transportation, etc. while on-the-ground, coordinating all deliverables with internal support groups, and creating collateral that was distributed to all seven countries participating.
Humana
Grassroots Marketing
Throughout my time on Humana, I mainly worked on their grassroots marketing efforts, which included two programs - USA Today Storytellers and AMC Movie Theatres. Both programs were trying to create a space for consumer engagement, brand building, and most importantly, provide opportunities for agents to build relationships and generate leads.
USA Today Storytellers
Humana believes that everyone's story is personal, unique and impactful. Therefore, they partnered with USA Today's Storyteller Project. The storyteller events predominantly take place in local theatres, where agents set up an activation in the lobby for an hour prior to the event. In select markets, GMR local Field Marketing Managers supported the local agent in event set-up, execution and tear down. Whereas in other markets, Humana agents handled the events on their own. From July through December, we activated in 20 markets across the United States for 49 events.
For GMR led events, we were tasked with staffing field marketing managers, training the FMM, creating and distributing event manuals, shipping activation materials, and event recaps. For Humana led activation, we were tasked with working with agent's managers to get the events staffed, agent training, creating and distributing event manuals, shipping activation materials, and event recapping.
AMC
To develop a new opportunity for local Humana agents to build relationships with local consumers within a relaxed, fun and comfortable setting we created a test partnership with AMC for the fall of 2019. This pilot program was tested in various theaters in two (2) markets: Las Vegas and Tampa.
This program consisted of free private showing events that began at 11 a.m. with an opportunity for agents and guests to interact for one (1) hour prior and 30 minutes post-movie. A welcome table was set up in the lobby branded with a Humana table cloth, information, and giveaways. Before the movie began, the agent had the opportunity to address the audience with a mic and provide a high-level introduction and Humana message.
Throughout this program, we handled the marketing of these events and collecting RSVPs, staffing GMR field staff for each kick-off event, Humana agent communication and staffing, shipping activation materials, and formal recapping.
Team Lowe's Racing
Content Capture, Copywriting, Community Management & Partnership Management
3.08m
Engagements
67.4m
Impressions
605k
Followers
Lowe's used social media around its motorsports sponsorship to build an emotional connection with fans of Jimmie Johnson and NASCAR that differentiates itself from other sponsors and drives preference for Lowe's in the home improvement category.
To accomplish this, I delivered best-in-class content production for every race week of the season. In addition to coverage including practice, qualifying, and race play-by-plays and behind the scenes, we developed custom, highly shareable graphics for key events throughout each season. Over the years GMR collaborated with NASCAR Productions to produce videos around paint scheme reveals, hype videos, Lowe's patriotic program, and much more.
Patriotic Program - 2018
For the Coca-Cola 600 over Memorial Day Weekend NASCAR hosts NASCAR Salutes. This is where teams can swap out their driver's name for a fallen soldier on the windshield. In 2018, Jimmie Johnson's windshield sported Army Staff Sgt. Francis G. Phillips IV who passed away while serving during Operation Enduring Freedom and was the son of a Lowe's employee in Auburn, NY.
In collaboration with Jimmie Johnson, Hendrick Motorsports and NASCAR Productions, Lowe's published a five-part video series to introduce Frankie and his Mother, Cherie, to the fans, to unveil the paint scheme, and build anticipation for the race. While NASCAR productions handled producing the video, we came up with the idea, the content for each video, and the script for the Power of Pride video.
2018 Lowe's Patriotic Program
2018 Lowe's Patriotic Program
The Power of Pride
Meet SSG Frankie Phillips IV
2018 Lowe's Patriotic Paint Scheme
PSV LowesPatrioticSeries PT4 StoryContinues 8925 VM NOTEXT
Rakuten
Content Capture, Copywriting & Influencer Management
6.57m
Impressions
88.5k
Followers
108k
Engagements
For the 2019 All-Star Game in Charlotte, NC, Rakuten activated at the NBA Shootout. Leading up to and throughout the event, I created copy that was pushed out on Rakuten Instagram, Facebook, and Twitter accounts, as well as our three influencers, Muggsy Bogues, Candace Parker, and Elena Delle Donne.
Rakuten OTG Coverage
REV Group, Inc.
Content Creation & Copywriting
REV Group, Inc. will be sponsoring an IndyCar Series race at Road America June 20th-23rd. To help drum up awareness, attendance, and sweepstakes entries, I created a content calendar leading up to and throughout the event. I also wrote copy for their partners, Road America, Team Penske, and Josef Newgarden.
Lincoln Financial
Copywriting
Lincoln Financial tapped into GMR to help with their Lincoln Finatic Twitter account. The Twitter account provides behind-the-scenes Philadelphia Eagles content and opportunities to win autographs, tickets, merchandise, and more. You can find them at @LincolnFinatic.
While working on Lincoln Financial, I wrote copy for Lincoln Finatic and the Philadelphia Eagles around the naming rights extension on the stadium, as well as copy for the Eagles Autism Challenge for Lincoln Finatic and Eagles Wide Reciever, Mack Hollins.